Essentials of Marketing and Strategy

Course Objectives

In this course students will develop an understanding of fundamental marketing and strategy frameworks and methodologies. Through short case studies covering a diverse range of businesses, students will enhance their ability to analyze, solve problems and make decisions about marketing and strategy from the perspective of top management.

In this interactive lecture students will learn:

  • The role of strategy and marketing in corporate management
  • Processes for formulating a competitive business strategy from the perspective of top management
  • Basic marketing concepts and how they can be applied to achieve strategic goals
  • Frameworks and analytical methods through practical application to short cases
  • How to think about theories and the qualitative aspects of corporate management

This course is intended for those who wish to expand their strategic view of management and understand business from the perspective of top management. It is designed for those with limited practical experience in marketing and strategy who want to become familiar with the frameworks and analytical methods used in this discipline. It is also recommended for those with experience who wish to increase their current skills and knowledge.  


Tomoko Katsurayama
Tomoko Katsurayama
Marketing and Strategy
"To be a global leader, it is essential to gain strategic thinking approach and magnetic personality with KOKOROZASHI. In Strategy and Marketing course, you will brush up your problem solving approach, which is the fundamental part of your business management skill. It is going to be an eye-opening journey as well as possibly hardest one. It helps you to take a comprehensive and panoramic view of business. Please join us and enjoy your journey of Strategy and Marketing world."
Tadahiro Wakasugi
Tadahiro Wakasugi
Global/Asia/Japan, Management Philosophy, Marketing and Strategy, Organizational Behavior and HRM
"In my class, we will tackle real challenges through cases and discuss the issues with your classmates. My hope is that you will not only be equipped with tools or techniques but also develop your own “wisdom” that helps you pursue your personal mission. I hope you’ll have a pleasurable and meaningful time with us!"